Product Launch Event– Santa Coloma de Farners
09 February 2023
The all-new UNPLUGGED is out! As BOLD stands for innovation paired with esthetic design, the UNPLUGGED is designed for passionate riders who value high-end technologies paired with a progressive riding experience. Introducing our new bike to the media, we planned an exciting experience in the heart of Spain.
For the product launch of our all-new UNPLUGGED we invited a selection of the 20 most influential bike magazines to join us in Santa Coloma de Farners, Spain, to ride and experience our brand-new version of our long-travel enduro bike. To celebrate the launch and appropriately showcase the bike we curated a three-day launch event full of inspiring presentations and exciting riding opportunities for the journalists on and off the trails.
The three-day launch event featured the main presentation of the UNPLUGGED, where journalists had the chance to look behind the curtains and learn more about the story and development process that went into the bike. Furthermore, our responsible product- and marketing managers, as well as the founder and brain behind the bike Vincenz Droux stood their ground in a Q&A chat with the journalists.
Next to a beautifully staged showroom, the journalists could experience our new UNPLUGGED on a variety of perfectly prepared single trails around the area. Trailside, our brand face and fashion favorite Rob Heran, supported the launch with his exquisite guiding skills spreading smiles around the journalists. For the right coverage, our man behind the camera Andreas Vigl didn’t hesitate to get everybody’s excitement framed.
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